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October 2025

No-Code, Low-Code, Dead Code
The generative AI cull is coming for Appian, Quickbase, and Salesforce Lightning
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Will Kelly
Cloud repatriation: Moving back into your parent's datacenter
Inside the Great Repatriation Myth and the Return of Old Ops Thinkin
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Will Kelly
The ideal cloud repatriation dream team (50+ Edition)
The last competent people in tech, dragged out of semi-retirement to clean up the cloud mess they warned everyone about in 2013.
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Will Kelly
Turning the shrinking of tech media into a GTM advantage
The firms that replace media with credibility-driven publishing will win.
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Will Kelly
Your cloud costs aren’t “out of control”—your org is just bad at saying no
You don’t need FinOps. You need a spine.
 • 
Will Kelly
Zoom’s productivity detour: A wiki nobody asked for
The problem isn’t what Zoom built. It’s what Zoom hides.
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Will Kelly

September 2025

The fairytale that is a single source of truth
How vendors sold us clarity, executives bought theater, and the rest of us got reconciliation hell
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Will Kelly
The AI-fueled collapse of LCNC is already underway
From drag-and-drop dashboards to disposable promptware—how GenAI gutted the low-code/no-code market in record time.
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Will Kelly
Change management will kill your generative AI ambitions
How yesterday’s frameworks for “managing disruption” are about to smother tomorrow’s most important technology.
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Will Kelly
Ghost jobs are headcount theater. Boards should shut it down.
The labor market isn’t broken. The requisition market is.
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Will Kelly
The Case for Living Personas
Why static user profiles fail—and how to build a version your whole team actually uses.
 • 
Will Kelly
© 2025 Will Kelly
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