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September 2025

The fairytale that is a single source of truth
How vendors sold us clarity, executives bought theater, and the rest of us got reconciliation hell
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Will Kelly
The AI-fueled collapse of LCNC is already underway
From drag-and-drop dashboards to disposable promptware—how GenAI gutted the low-code/no-code market in record time.
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Will Kelly
Change management will kill your generative AI ambitions
How yesterday’s frameworks for “managing disruption” are about to smother tomorrow’s most important technology.
 • 
Will Kelly
Ghost jobs are headcount theater. Boards should shut it down.
The labor market isn’t broken. The requisition market is.
 • 
Will Kelly
The Case for Living Personas
Why static user profiles fail—and how to build a version your whole team actually uses.
 • 
Will Kelly
When product marketing slow dances with customers… from across the room
The awkward middle school dance of tech messaging, and why everyone’s stepping on toes
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Will Kelly
FinOps is eating itself and you're left holding the bill
We were promised cost visibility. What we got was another dashboard nobody owns and another ticket nobody resolves.
 • 
Will Kelly
How to tear Atlassian out of your enterprise without losing your mind
Jira tickets should never outlive employees
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Will Kelly

August 2025

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