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Slack emojis and soft skills: How Gen Z became tech’s favorite patsy
Entitled, overexposed, and allergic to context—Gen Z brought ego to a systems fight and lost
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Will Kelly
From cost savior to sunk cost: The lifecycle of a FinOps tool
Why your shiny new FinOps platform is just tomorrow’s shelfware in disguise.
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Will Kelly
Analysts aren’t your allies—they’re paid narrators
Why the tech industry’s “trusted advisors” are anything but
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Will Kelly
The most overlooked FinOps role? It’s not who you think.
Before you hire another FinOps analyst, talk to the architect who's been quietly saving your cloud budget for years.
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Will Kelly
The tech industry didn’t lose talent. It deleted it.
They didn’t ghost you because you couldn’t do the work. They ghosted you because you remembered how this ends.
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Will Kelly
Repatriation isn’t the real trend—it’s FinOps finally growing a spine
The cloud waste crisis isn't driving workloads back on-prem. It's forcing a long-overdue shift in who gets to say “no.”
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Will Kelly
How ITSM became the petty tyrant’s toolkit
We were promised process maturity. What we got was ticket tyranny.
 • 
Will Kelly
The cloud repatriation story is a lie of omission
What headlines miss, vendors spin, and teams won’t admit
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Will Kelly
The cloud bill isn’t the problem. Your culture is.
Tools can’t fix what your team refuses to take seriously.
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Will Kelly
Cloud FinOps needs the cynicism of Gen X
Forget vibes—bring back the spreadsheet warriors
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Will Kelly

May 2025

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