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The coming downfall of the cloud FinOps tools market and who falls first
From dashboards to dead weight—how FinOps got bloated and boring.
May 18 • 
Will Kelly

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Will’s Newsletter
The coming downfall of the cloud FinOps tools market and who falls first
Step-by-step guide: Creating a Notion wiki
Notion wikis are easy to create, manage, and cultivate at the project team level.
Oct 23, 2023 • 
Will Kelly

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Step-by-step guide: Creating a Notion wiki
The great generative AI tools shakeout is coming
Half your favorite AI toys will be gone by 2027—and good riddance
May 20 • 
Will Kelly
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The great generative AI tools shakeout is coming
Slack emojis and soft skills: How Gen Z became tech’s favorite patsy
Entitled, overexposed, and allergic to context—Gen Z brought ego to a systems fight and lost
Jun 30 • 
Will Kelly
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Slack emojis and soft skills: How Gen Z became tech’s favorite patsy
Spotting the quiet cracks: Five subtle signs of an insecure manager
When buzzwords, bottlenecks, and ‘good job’ vibes take over the corner office.
Dec 27, 2024 • 
Will Kelly

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Spotting the quiet cracks: Five subtle signs of an insecure manager
3 cloud FinOps predictions for 2025: Insights you can’t ignore
Because the cloud won’t stop bleeding your wallet, AI won’t save you, and multi-cloud is a trap we all fell for.
Dec 29, 2024 • 
Will Kelly

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3 cloud FinOps predictions for 2025: Insights you can’t ignore
2025 cloud computing predictions: Trends, challenges, and tough truths
Navigating the cloud in 2025: Opportunities and hard truths in cloud computing's pivotal year.
Dec 23, 2024 • 
Will Kelly

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2025 cloud computing predictions: Trends, challenges, and tough truths
The role of Raspberry Pi in building DevOps skills
Meet the next great DevOps teacher, Raspberry Pi!
Mar 12, 2023 • 
Will Kelly

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The role of Raspberry Pi in building DevOps skills
From cost savior to sunk cost: The lifecycle of a FinOps tool
Why your shiny new FinOps platform is just tomorrow’s shelfware in disguise.
Jun 23 • 
Will Kelly

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From cost savior to sunk cost: The lifecycle of a FinOps tool
The cloud bill isn’t the problem. Your culture is.
Tools can’t fix what your team refuses to take seriously.
Jun 3 • 
Will Kelly

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The cloud bill isn’t the problem. Your culture is.
ITSM and DevOps
A battle for relevance continues...
Jan 23, 2021 • 
Will Kelly

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ITSM and DevOps
The tech industry didn’t lose talent. It deleted it.
They didn’t ghost you because you couldn’t do the work. They ghosted you because you remembered how this ends.
Jun 13 • 
Will Kelly

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The tech industry didn’t lose talent. It deleted it.
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